How Long Will Our Shoot Take?
Influence shoots can be between 8-9 hours in length. The day revolves around the scheduling of 4 patients between the hours of 12:30 A.M. and 2:45 P.M. The first portion of the day 9:00 A.M. to 10:15 A.M. is reserved for utilizing the empty office to showcase the space with Photography and supplemental B-Roll.
Do My Staff Need to Participate?
For influence shoots, we recommend all staff participate! During the patient testimonial blocks, we only require 1 receptionist and 1 hygienist or assistant to participate in each Patient's B-Roll session. However, all staff should be on-site at 2:45 for the Branding Photography Shoot.
What Do My Patients Need to Know?
Scheduling
Ensure that patients will arrive on time and commit to the entire duration of their scheduled block (00:45). During each patient's scheduled time, they will participate in an Interview and a B-Roll session. Photos may also be taken alongside b-roll for Social Video + Content.
What to Wear
Business casual or professional. Patients can wear what they might wear to a job interview or a nice dinner with friends. Clothing with large logos or distracting, branded graphics should be avoided.
The Schedule
|
Time |
Event |
Participants |
Duration |
| 8:45 A.M. | Crew Arrives |
Keyholder |
00:15 |
| 9:00 A.M. | Office Photo |
Keyholder |
00:25 |
| 9:25 A.M. | Office Video |
Keyholder |
00:15 |
| 9:40 A.M. | Video Setup |
Primary Doctor |
00:35 |
| 10:15 A.M. | Dr. Interview & B-Roll |
Primary Doctor |
01:00 |
| 11:15 A.M. | Lunch | 00:30 | |
| 11:45 A.M. | Patient Interview, B-Roll & Photo | Doctor, Patient & Staff | 00:45 |
| 12:30 P.M. | Patient Interview, B-Roll & Photo | Doctor, Patient & Staff | 00:45 |
| 1:15 P.M. | Patient Interview, B-Roll & Photo | Doctor, Patient & Staff | 00:45 |
| 2:00 P.M. | Patient Interview, B-Roll & Photo |
Doctor, Patient & Staff |
00:45 |
| 2:45 P.M. | Branding Photography | All Staff | 02:15 |
| 5:00 P.M. | Load Out | 00:15 |
Can the Schedule Be Changed?
Lasso’s streamlined approach to video and photo maximizes the content produced in the least amount of time. This schedule cannot be modified and the co-operation and commitment of your team and testimonial participants is critical to the success of your shoot day. This format ensures that our team can produce the deliverables outlined in the Captivate Video and Photo Overview.
✝Note: The primary doctor can choose if they wish to participate in an on-camera interview. A 4th patient can be scheduled in lieu of a doctor interview to maintain the maximum # of deliverables.