We get this question more often than you might think! But the answer is very simple. The goal of every shoot in both photo and video is to show patient leads who YOU are. So, to put it simply; be you and be authentic!
Wear what you would typically wear to work. And feel free to bring some options, that’s great! Some doctors enjoy wearing something business professional for their interview and look awesome on camera.
One thing to keep in mind for video shoots. When shooting B-Roll, we recommend dressing as you would for the job at hand. After all, it might look weird on video if you see a dentist placing a crown in a full suit or a sequins party dress!
If you wear makeup, keep it natural and personal to you and your everyday look. It also does not hurt to schedule a little self-care appointment the day before to freshen up your hair or get that beard lined up!
As for your staff, the same applies. Staff should wear what they typically wear on the job. If it's a uniform for the front of the house and scrubs for the hygiene team, then they should plan to have these cleaned and crisp for the shoot.