Why does my billing begin Day-One?

Lasso plans bill immediately because we start services immediately

For current clients, converting/upgrading to a new Lasso Plan comes with many new services and features. Along with these enhancements, Lasso Plans also come with a new billing model. When upgrading, you no longer have line-item pricing - you have a marketing program. For example, your payment is not for a website, it’s for the availability to all of these products and services each year. Therefore, when upgrading to a new Lasso plan, billing begins Day One so that our team can activate your new services and enhancements immediately.