Why Video SEO needs to be in your future plans
In simplest terms, Video SEO is optimizing your video so that search engines (Google) can index and rank the videos for different relevant keyword searches. Not only do the videos serve as unique content (one of Google’s favorite things) that can be embedded on the different pages of your site, they can be used to broaden your reach on different video sites like YouTube and Vimeo. If you have read Lasso’s service page of what Video SEO is, you will know just how effective of video SEO can be.
Here are some quick stats for those who haven’t visited our site, and a refresher for those that have:
In this day and age, it’s impossible to browse the internet without seeing video. A few things to consider when deciding where to put your new videos. First, you want to make sure the videos are focused and directly related to your services. While a practice overview video helps with conversion of visitors on your website, it isn’t going affect your site ranking as much as a hyper-focused video will. Imagine you are a doctor who is struggling to rank for Dental Implants (a highly competitive keyword).Your current page has unique text and picture content, as you’ve been told you should have on your Dental Implant page, but you just can’t seem to crack that first page of Google.
But, you being the savvy doctor you are, has now added six 30 to 60 second videos on your Dental Implant page explaining “What Dental Implants Are”, “What the Cost of Dental Implants are” and “What makes you a candidate for Dental Implants”, etc. Not only are you publishing more unique content that the search engines love, you are providing a much better user experience that will lead to a higher conversion rate of users visiting that page, which again is something that the search engines LOVE.
ex: Dr. Andrew Gambrell of Elite Smiles Dental in Columbia, South Carolina
Now you may be thinking to yourself, “There is no way in hell you’ll get me in front of camera”. Trust me, you are not alone. But really, there is nothing to be worried about. You are the Doctor, THE EXPERT, and your patients and prospective patients will not be judging you on how good your “on-set” skills are. Rather, they will be thankful for the content you are publishing and remember that when selecting who to use for the dental needs.
As you can see above, implementing video SEO into your current marketing plans is becoming more and more of must have rather than a fancy new marketing trick. If you’d like to learn more about Lasso’s Video SEO, you can click (here) or call us at 888-448-8149. We are glad to further educate you and offer a free Video SEO consultation.